{"events":[{"id":171461,"global_id":"obj.ca?id=171461","global_id_lineage":["obj.ca?id=171461"],"author":"1164","status":"publish","date":"2024-11-28 13:08:08","date_utc":"2024-11-28 18:08:08","modified":"2024-11-28 13:08:08","modified_utc":"2024-11-28 18:08:08","url":"https:\/\/obj.ca\/event\/building-a-u-s-dod-sales-plan-personas-pitches-and-growth-strategies\/","rest_url":"https:\/\/obj.ca\/wp-json\/tribe\/events\/v1\/events\/171461","title":"Building a U.S. DoD sales plan: Personas, pitches and growth strategies","description":"

This presentation is a follow-up to the webinar on Who in the U.S. DoD Buys What I Do?.<\/p>\n

Once you know who in the U.S. DoD buys your products or services, the next step is to identify the exact people who influence and decide the purchase, how to pitch your solutions to DoD buyers, and how to create a layered sales strategy.<\/p>\n

In this webinar, Judy Bradt, CEO of Summit Insight and former Trade Commissioner at the Canadian Embassy in Washington, will share details about the five people you know who drive the buying decision, how to build messaging that will resonate with a DoD audience and how to use small-value contracts to get big contracts.<\/p>\n

You will learn:
\n– The role of the end user, industry\/prime contractor, small business specialist, contracting officer and stakeholders in the procurement process
\n– How to build sales pitches that focus on best values and risk mitigation
\n– How to use micro-engagement and Simplified Acquisition Procedures to build credibility with U.S. DoD buyers.<\/p>\n

Who should attend: Organizations that \u2026.
\n– Canadian companies considering doing business with the U.S. DoD
\n– Canadian companies who have tried to do business working with the U.S. military but were unsure or overwhelmed by the process<\/p>\n

Join Us!<\/p>","excerpt":"","slug":"building-a-u-s-dod-sales-plan-personas-pitches-and-growth-strategies","image":{"url":"https:\/\/assets.obj.ca\/2024\/11\/Promo-Building-a-U.S.-DoD-Sales-Plan-Personas-Pitches-and-Growth-Strategies-EN-newsletter.jpg","id":171470,"extension":"jpg","width":1920,"height":1080,"filesize":149680,"sizes":{"medium":{"width":300,"height":169,"mime-type":"image\/jpeg","filesize":10713,"s3":{"url":"https:\/\/assets-obj-ca.s3-accelerate.amazonaws.com\/2024\/11\/Promo-Building-a-U.S.-DoD-Sales-Plan-Personas-Pitches-and-Growth-Strategies-EN-newsletter-300x169.jpg","bucket":"assets-obj-ca","privacy":"public-read","key":"2024\/11\/Promo-Building-a-U.S.-DoD-Sales-Plan-Personas-Pitches-and-Growth-Strategies-EN-newsletter-300x169.jpg","provider":"s3","v":"4.0.2","optimized":false,"options":{"params":{"CacheControl":"public,max-age=2592000","Expires":"Fri, 02 Nov 2029 18:06:52 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17:38:18","modified":"2024-11-27 12:38:18","modified_utc":"2024-11-27 17:38:18","url":"https:\/\/obj.ca\/event\/obot-holiday-cocktail\/","rest_url":"https:\/\/obj.ca\/wp-json\/tribe\/events\/v1\/events\/171363","title":"OBOT Holiday Cocktail","description":"

Let’s get together and have some fun!<\/p>\n

Join us in the ByWard Market as we celebrate the winter season. This will be a night to remember with delicious food, entertainment and connecting with local leaders. This evening will also be the official launch of the new exhibit With Love, ByWard at Gallery 55. Wear your best holiday sweater and you could win a prize!<\/p>\n

Your ticket includes all the fixings to get you in the festive spirit – a complimentary drink ticket; bites from local ByWard Market businesses; and live entertainment.<\/p>\n

Come early or stay later to experience the Winter Market and local ByWard Market vendors. This is your chance to support our local businesses during the holiday season.<\/p>\n

About With Love, ByWard
\nBe part of the tradition as you explore the vibrant history, present-day charm, and future vision of the ByWard Market district through a captivating vernissage. This event showcases key historical moments that shaped the area into the iconic landmark it is today, alongside an exclusive look at the public realm plan that envisions a dynamic and welcoming future.<\/p>\n

Immerse yourself in a journey that connects past traditions with future innovations in one of Ottawa\u2019s most cherished destinations.<\/p>","excerpt":"","slug":"obot-holiday-cocktail","image":{"url":"https:\/\/assets.obj.ca\/2024\/11\/2024-Holiday-Cocktail-Byward-Market-1.jpg","id":171370,"extension":"jpg","width":1600,"height":900,"filesize":265569,"sizes":{"medium":{"width":300,"height":169,"mime-type":"image\/jpeg","filesize":14464,"s3":{"url":"https:\/\/assets-obj-ca.s3-accelerate.amazonaws.com\/2024\/11\/2024-Holiday-Cocktail-Byward-Market-1-300x169.jpg","bucket":"assets-obj-ca","privacy":"public-read","key":"2024\/11\/2024-Holiday-Cocktail-Byward-Market-1-300x169.jpg","provider":"s3","v":"4.0.2","optimized":false,"options":{"params":{"CacheControl":"public,max-age=2592000","Expires":"Thu, 01 Nov 2029 16:40:37 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\"City<\/p>\n

Join Us for a Groundbreaking Event<\/h3>\n

City BuildHERS is leading the way in transforming the construction, design, development, and real estate industries into a realm where women not only participate but thrive and lead. We are excited to invite you to an inspiring event that promises to broaden your network, deepen your industry knowledge, and empower your career.<\/p>\n

Explore the Future of Healthcare<\/h3>\n

This isn\u2019t just another industry event; it\u2019s a focal point for revolutionary ideas and discussions. Our upcoming gathering is dedicated to \u201cThe Future of Healthcare,\u201d featuring an expert panel of women who are driving excellence and innovation within this vital sector. Dive into discussions that merge healthcare with our industries and explore how we can collectively enhance the spaces in which health services are delivered.<\/p>\n

Meet Our Esteemed Panelists<\/h3>\n

We are proud to announce a stellar lineup of leaders who are reshaping the healthcare landscape through their expertise in planning, development, and design:<\/p>\n

Joanne Read<\/strong>, Executive Vice-President and Chief Planning and Development Officer, Ottawa Hospital
\nKaren Stockton<\/strong>, Director of Planning, Ottawa Hospital
\nLaurie Heuff<\/strong>, Ottawa Hydro
\nElaine Guenette<\/strong>, Engineer, Smith and Anderson
\nTessa Kampman<\/strong>, BBB Architecture<\/p>\n

As we finalize our panel, stay tuned for additional exciting industry speakers and the inclusion of another top-tier designer or architect. Visit New Campus Development for background on the project and its impact.<\/p>\n

Why You Should Attend<\/h3>\n

This event will offer unparalleled networking opportunities with leading professionals and pioneers. Engage in meaningful conversations, gain exclusive industry insights, and leave with the knowledge and inspiration to push your career to new heights. By attending, you\u2019ll also contribute to a movement that supports and promotes women in spaces where their voices are most needed.<\/p>\n

Join City BuildHERS<\/h3>\n

Don\u2019t miss this opportunity to be part of a community that is dedicated to building a brighter, more inclusive future. Mark your calendar and prepare to be inspired by the women who are not just part of the industry but are defining it.<\/p>","excerpt":"","slug":"meet-the-women-driving-industry-excellence-the-future-of-healthcare-2","image":false,"all_day":false,"start_date":"2025-01-28 17:30:00","start_date_details":{"year":"2025","month":"01","day":"28","hour":"17","minutes":"30","seconds":"00"},"end_date":"2025-01-28 20:00:00","end_date_details":{"year":"2025","month":"01","day":"28","hour":"20","minutes":"00","seconds":"00"},"utc_start_date":"2025-01-28 22:30:00","utc_start_date_details":{"year":"2025","month":"01","day":"28","hour":"22","minutes":"30","seconds":"00"},"utc_end_date":"2025-01-29 01:00:00","utc_end_date_details":{"year":"2025","month":"01","day":"29","hour":"01","minutes":"00","seconds":"00"},"timezone":"America\/Toronto","timezone_abbr":"EST","cost":"$121.85","cost_details":{"currency_symbol":"$","currency_code":"CAD","currency_position":"prefix","values":["121.85"]},"website":"https:\/\/citybuildhers.ca\/","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Community Business Events","slug":"community","term_group":0,"term_taxonomy_id":13840,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":21,"filter":"raw","id":13840,"urls":{"self":"https:\/\/obj.ca\/wp-json\/tribe\/events\/v1\/categories\/13840","collection":"https:\/\/obj.ca\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":{"id":169340,"author":"9","status":"publish","date":"2024-10-22 12:14:57","date_utc":"0000-00-00 00:00:00","modified":"2024-10-22 12:14:57","modified_utc":"0000-00-00 00:00:00","url":"https:\/\/obj.ca\/venue\/zibi\/","venue":"Zibi","slug":"zibi","address":"25 Rue Jos-Montferrand","city":"Gatineau","show_map":false,"show_map_link":false,"global_id":"obj.ca?id=169340","global_id_lineage":["obj.ca?id=169340"]},"organizer":[{"id":169343,"author":"9","status":"publish","date":"2024-10-22 12:14:59","date_utc":"0000-00-00 00:00:00","modified":"2024-10-22 12:14:59","modified_utc":"0000-00-00 00:00:00","url":"https:\/\/obj.ca\/organizer\/city-buildhers\/","organizer":"City BuildHERS","slug":"city-buildhers","phone":"613 989 7676","website":"https:\/\/citybuildhers.ca\/","email":"hello@citybuildhers.ca","global_id":"obj.ca?id=169343","global_id_lineage":["obj.ca?id=169343"]}],"is_virtual":false,"virtual_url":null,"virtual_video_source":""}],"rest_url":"https:\/\/obj.ca\/wp-json\/tribe\/events\/v1\/events\/?page=1&per_page=10&start_date=2024-12-06 00:00:00&end_date=2026-12-07 23:59:59&status=publish","total":3,"total_pages":1}